Decision Neuroscience
| Autor: | Shiv, Baba, Bechara, Antoine, Levin, Irwin, Alba, Joseph W., Bettman, James R., Dube, Laurette, Isen, Alice, Mellers, Barbara, Smidts, Ale, Grant, Susan J., McGraw, A. Peter |
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| Zdroj: | Marketing Letters, 2005 Dec 01. 16(3/4), 375-386. |
| Databáze: | JSTOR Journals |
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