Adjusting Choice Models to Better Predict Market Behavior

Autor:	Allenby, Greg, Fennell, Geraldine, Huber, Joel, Eagle, Thomas, Gilbride, Tim, Horsky, Dan, Kim, Jaehwan, Lenk, Peter, Johnson, Rich, Ofek, Elie, Orme, Bryan, Otter, Thomas, Walker, Joan
Zdroj:	Marketing Letters, 2005 Dec 01. 16(3/4), 197-208.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/40239887 Zobrazit plný text záznamu