Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning
| Autor: | Roehm,, Harper A., Roehm, Michelle L. |
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| Zdroj: | Marketing Letters, 2004 Dec 01. 15(4), 213-221. |
| Databáze: | JSTOR Journals |
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