Internal Marketing at Continental Airlines: Convincing Employees That Management Knows Best

Autor:	Prasad, Ashutosh, Steffes, Erin
Zdroj:	Marketing Letters, 2002 May 01. 13(2), 75-89.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/40216624 Zobrazit plný text záznamu