Risk Perception in the Short Run and in the Long Run
| Autor: | Baz, Jamil, Briys, Eric, Bronnenberg, Bart J., Cohen, Michèle, Kast, Robert, Viala, Pascale, Wathieu, Luc, Weber, Martin, Wertenbroch, Klaus |
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| Zdroj: | Marketing Letters, 1999 Aug 01. 10(3), 267-283. |
| Databáze: | JSTOR Journals |
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