Incorporating Heterogeneous Adoption Rates in New Product Diffusion: A Model and Empirical Investigations
| Autor: | Narayanan, Sunder |
|---|---|
| Zdroj: | Marketing Letters, 1992 Oct 01. 3(4), 395-406. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Narayanan, Sunder |
|---|---|
| Zdroj: | Marketing Letters, 1992 Oct 01. 3(4), 395-406. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|