Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions

Autor:	Mehta, Nitin, Chen, Xinlei (Jack), Narasimhan, Om
Zdroj:	Marketing Science, 2008 May 01. 27(3), 334-355.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/40057140 Zobrazit plný text záznamu