An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions
Autor: | Lewis, Michael, Singh, Vishal, Fay, Scott |
---|---|
Zdroj: | Marketing Science, 2006 Jan 01. 25(1), 51-64. |
Databáze: | JSTOR Journals |
Externí odkaz: |