An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers' Reactions to In-Store Display and Feature Advertising

Autor:	Zhang, Jie
Zdroj:	Marketing Science, 2006 May 01. 25(3), 278-290.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/40057009 Zobrazit plný text záznamu