The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
| Autor: | Chandy, Rajesh K., Tellis, Gerard J. |
|---|---|
| Zdroj: | Journal of Marketing, 2000 Jul 01. 64(3), 1-17. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Chandy, Rajesh K., Tellis, Gerard J. |
|---|---|
| Zdroj: | Journal of Marketing, 2000 Jul 01. 64(3), 1-17. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|