Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
| Autor: | Ailawadi, Kusum L., Neslin, Scott A., Gedenk, Karen |
|---|---|
| Zdroj: | Journal of Marketing, 2001 Jan 01. 65(1), 71-89. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Ailawadi, Kusum L., Neslin, Scott A., Gedenk, Karen |
|---|---|
| Zdroj: | Journal of Marketing, 2001 Jan 01. 65(1), 71-89. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|