Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science
| Autor: | Bass, Frank M. |
|---|---|
| Zdroj: | Marketing Science, 2001 Oct 01. 20(4), 360-363. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Bass, Frank M. |
|---|---|
| Zdroj: | Marketing Science, 2001 Oct 01. 20(4), 360-363. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|