Improved COFIS: Program for Improved Configural Scoring

Autor:	McGann, Anthony F., French, Norman D., Murray, Duncan B.
Zdroj:	Journal of Marketing Research, 1972 Aug 01. 9(3), 313-314.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/3149543 Zobrazit plný text záznamu