A Spreadsheet Application of Dorfman and Steiner's Rule for Optimal Advertising

Autor:	Hegji, Charles E.
Zdroj:	Managerial and Decision Economics, 1998 Feb 01. 19(1), 59-62.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/3108311 Zobrazit plný text záznamu