Size and Share of Customer Wallet
| Autor: | Yuxing Du, Rex, Kamakura, Wagner A., Mela, Carl F. |
|---|---|
| Zdroj: | Journal of Marketing, 2007 Apr 01. 71(2), 94-113. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Yuxing Du, Rex, Kamakura, Wagner A., Mela, Carl F. |
|---|---|
| Zdroj: | Journal of Marketing, 2007 Apr 01. 71(2), 94-113. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|