Identifying Innovators for the Cross-Selling of New Products
| Autor: | Kamakura, Wagner A., Kossar, Bruce S., Wedel, Michel |
|---|---|
| Zdroj: | Management Science, 2004 Aug 01. 50(8), 1120-1133. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Kamakura, Wagner A., Kossar, Bruce S., Wedel, Michel |
|---|---|
| Zdroj: | Management Science, 2004 Aug 01. 50(8), 1120-1133. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|