Retaining and Improving Brand Equity by Enforcing System Standards
| Autor: | Schumacher, Joseph, Dunham, Edward Wood, Schweickert, G. Adam |
|---|---|
| Zdroj: | Franchise Law Journal, 2004 Jul 01. 24(1), 10-39. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Schumacher, Joseph, Dunham, Edward Wood, Schweickert, G. Adam |
|---|---|
| Zdroj: | Franchise Law Journal, 2004 Jul 01. 24(1), 10-39. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|