The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda

Autor:	Oberecker, Eva M., Riefler, Petra, Diamantopoulos, Adamantios
Zdroj:	Journal of International Marketing, 2008 Jan 01. 16(3), 23-56.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/27755569 Zobrazit plný text záznamu