The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty

Autor:	Jang, Heehyoung, Olfman, Lorne, Ko, Ilsang, Koh, Joon, Kim, Kyungtae
Zdroj:	International Journal of Electronic Commerce, 2008 Apr 01. 12(3), 57-80.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/27751260 Zobrazit plný text záznamu