Effects of Questionnaire Length, Respondent-Friendly Design, and a Difficult Question on Response Rates for Occupant-Addressed Census Mail Surveys

Autor: Dillman, Don A., Sinclair, Michael D., Clark, Jon R.
Zdroj: The Public Opinion Quarterly, 1993 Oct 01. 57(3), 289-304.
Databáze: JSTOR Journals