Segmenting Markets Based on Social Representations : The Case of Food Products
Autor: | Croizean, Jean-Philippe, Robert-Demontrond, Philippe |
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Zdroj: | Décisions Marketing, 2021 Jul 01(103), 159-182. |
Databáze: | JSTOR Journals |
Externí odkaz: |
Autor: | Croizean, Jean-Philippe, Robert-Demontrond, Philippe |
---|---|
Zdroj: | Décisions Marketing, 2021 Jul 01(103), 159-182. |
Databáze: | JSTOR Journals |
Externí odkaz: |