Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties

Autor:	Lichters, Marcel, Adler, Susanne, Sarstedt, Marko
Zdroj:	Marketing: ZFP – Journal of Research and Management, 2020 Jan 01. 42(4), 22-34.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/27141487 Zobrazit plný text záznamu