MEASURING NEGATIVE EFFECTS OF COPYCAT PRODUCTS IN EMERGING CONSUMER MARKETS

Autor:	Suzuki, Mayu, Washida, Yuichi
Zdroj:	Hitotsubashi Journal of Commerce and Management, 2021 Oct 01. 55(1), 1-13.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/27070759 Zobrazit plný text záznamu