Lovemark Effect : Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University

Autor:	Montoya-Restrepo, Iván Alonso, Sánchez-Torres, Javier A., Rojas-Berrio, Sandra Patricia, Montoya-Restrepo, Alexandra
Zdroj:	Innovar: Revista de ciencias administrativas y sociales, 2020 Jan 01. 30(75), 43-56.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/26863968 Zobrazit plný text záznamu