Measures of Implicit Cognition for Marketing Research

Autor:	Teichert, Thorsten, Graf, Alexander, Rezaei, Sajad, Wörfel, Philipp, Duh, Helen
Zdroj:	Marketing: ZFP – Journal of Research and Management, 2019 Sep 01. 41(3), 48-76.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/26779408 Zobrazit plný text záznamu