Creating a Sincere Look : Face Ratios of Brand Mascots Affect Social Categorisation and Trust
| Autor: | Messer, Uwe, Wölfl, Steffen, Feste, Jasmin |
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| Zdroj: | Marketing: ZFP – Journal of Research and Management, 2019 Jun 01. 41(2), 37-47. |
| Databáze: | JSTOR Journals |
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