Segmentation on a Shoestring: Health Audience Segmentation in Limited-Budget and Local Social Marketing Interventions
| Autor: | Slater, Michael D., Kelly, Kathleen J., Thackeray, Rosemary |
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| Zdroj: | Health Promotion Practice, 2006 Apr 01. 7(2), 170-173. |
| Databáze: | JSTOR Journals |
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