Decomposing the Impact of Advertising : Augmenting Sales with Online Search Data

Autor:	HU, YE, DU, REX YUXING, DAMANGIR, SINA
Zdroj:	Journal of Marketing Research, 2014 Jun 01. 51(3), 300-319.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/26661836 Zobrazit plný text záznamu