Shape- and Trait-Congruency : Using Appearance-based Cues as a Basis for Product Recommendations

Autor: Vallen, Beth, Sridhar, Karthik, Rubin, Dan, Ilyuk, Veronika, Block, Lauren G., Argo, Jennifer J.
Zdroj: Journal of Consumer Psychology, 2019 Apr 01. 29(2), 271-284.
Databáze: JSTOR Journals
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