Textual paralanguage and its implications for marketing communications

Autor:	Luangrath, Andrea Webb, Peck, Joann, Barger, Victor A.
Zdroj:	Journal of Consumer Psychology, 2017 Jan 01. 27(1), 98-107.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/26618191 Zobrazit plný text záznamu