Marketing actions that influence estimates of others also shape identity

Autor:	Burson, Katherine A., Gershoff, Andrew D.
Zdroj:	Journal of Consumer Psychology, 2015 Jul 01. 25(3), 495-503.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/26618087 Zobrazit plný text záznamu