Self-Expression Cues in Product Rating Distributions : When People Prefer Polarizing Products

Autor:	ROZENKRANTS, BELLA, WHEELER, S. CHRISTIAN, SHIV, BABA
Zdroj:	Journal of Consumer Research, 2017 Dec 01. 44(4), 759-951.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/26570430 Zobrazit plný text záznamu