Effect of restaurant discount coupon depth on re-consumption willingness : A moderating role of brand image

Autor:	Lin, Mei Lan, Yang, Jen-Te, Wan, Chin-Sheng
Zdroj:	Tourism and Hospitality Research, 2015 Jul 01. 15(3), 193-205.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/26478275 Zobrazit plný text záznamu