An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats

Autor:	Swoboda, Bernhard, Morbe, Lukas, Dabija, Dan-Cristian
Zdroj:	Marketing: ZFP – Journal of Research and Management, 2017 Jan 01. 39(4), 24-36.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/26426861 Zobrazit plný text záznamu