The Influence of Localised Corporate Social Responsibility and Perceived Brand Localness on Willingness to Buy at a Foreign Grocery Retailer
| Autor: | Keane, Marta, Morschett, Dirk |
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| Zdroj: | Marketing: ZFP – Journal of Research and Management, 2017 Jan 01. 39(1), 27-43. |
| Databáze: | JSTOR Journals |
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