Do You Like Being Labeled a 60-Plus? How Retirees Develop Group Identification and Evaluate Age-Related Labels
| Autor: | Wolf, Friedemann, Bekk, Magdalena, Sandner, Philipp, Welpe, Isabell M. |
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| Zdroj: | Marketing: ZFP – Journal of Research and Management, 2015 Jan 01. 37(2), 79-89. |
| Databáze: | JSTOR Journals |
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