Timing Decisions in New Product Development for International Markets : A Review and Directions for Empirical Research
Autor: | Fisch, Jan Hendrik, Ross, Jan-Michael |
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Zdroj: | Marketing: ZFP – Journal of Research and Management, 2014 Jan 01. 36(2), 151-159. |
Databáze: | JSTOR Journals |
Externí odkaz: |