Integrating Distribution Strategy and Tactics: A Model and an Application

Autor:	Rangan, V. Kasturi, Jaikumar, Ramchandran
Zdroj:	Management Science, 1991 Nov 01. 37(11), 1377-1389.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/2632441 Zobrazit plný text záznamu