Optimal Theoretic Advertising Stock Models: A Generalization Incorporating the Effects of Delayed Response from Promotional Expenditure

Autor:	Mann, Don H.
Zdroj:	Management Science, 1975 Mar 01. 21(7), 823-832.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/2629778 Zobrazit plný text záznamu