Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model
| Autor: | Pancras, Joseph, Wang, Xia, Dey, Dipak K. |
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| Zdroj: | Marketing Letters, 2016 Sep 01. 27(3), 537-552. |
| Databáze: | JSTOR Journals |
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