The effect of attribute-based and alternative-based processing on consumer choice in context
| Autor: | Jang, Jung Min, Yoon, Song Oh |
|---|---|
| Zdroj: | Marketing Letters, 2016 Sep 01. 27(3), 511-524. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Jang, Jung Min, Yoon, Song Oh |
|---|---|
| Zdroj: | Marketing Letters, 2016 Sep 01. 27(3), 511-524. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|