International Standardization of Channel Management and Its Behavioral and Performance Outcomes

Autor:	Shoham, Aviv, Brencic, Maja Makovec, Virant, Vesna, Ruvio, Ayalla
Zdroj:	Journal of International Marketing, 2008 Jan 01. 16(2), 120-151.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/25049122 Zobrazit plný text záznamu