Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration

Autor:	Keller, Punam Anand, Block, Lauren Goldberg
Zdroj:	Journal of Consumer Research, 1996 Mar 01. 22(4), 448-459.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/2489793 Zobrazit plný text záznamu