Mental Budgeting and Consumer Decisions
| Autor: | Heath, Chip, Soll, Jack B. |
|---|---|
| Zdroj: | Journal of Consumer Research, 1996 Jun 01. 23(1), 40-52. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Heath, Chip, Soll, Jack B. |
|---|---|
| Zdroj: | Journal of Consumer Research, 1996 Jun 01. 23(1), 40-52. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|