Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations
| Autor: | Lynch,, John G., Marmorstein, Howard, Weigold, Michael F. |
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| Zdroj: | Journal of Consumer Research, 1988 Sep 01. 15(2), 169-184. |
| Databáze: | JSTOR Journals |
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