Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information

Autor:	Ford, Gary T., Smith, Darlene B., Swasy, John L.
Zdroj:	Journal of Consumer Research, 1990 Mar 01. 16(4), 433-441.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/2489454 Zobrazit plný text záznamu