Quality, Price, Advertising, and Published Quality Ratings

Autor:	Archibald, Robert B., Haulman, Clyde A., Moody,, Carlisle E.
Zdroj:	Journal of Consumer Research, 1983 Mar 01. 9(4), 347-356.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/2488785 Zobrazit plný text záznamu