PROTECTING MARKET IDENTITY: WHEN AND HOW DO ORGANIZATIONS RESPOND TO CONSUMERS' DEVALUATIONS?

Autor:	WANG, TAO, WEZEL, FILIPPO CARLO, FORGUES, BERNARD
Zdroj:	The Academy of Management Journal, 2016 Feb 01. 59(1), 135-162.
Databáze:	JSTOR Journals
Externí odkaz:	http://www.jstor.org/stable/24758209 Zobrazit plný text záznamu