Brand Stereotyping and Image Transfer in Concurrent Sponsorships
| Autor: | Carrillat, François A., Solomon, Paul J., d'Astous, Alain |
|---|---|
| Zdroj: | Journal of Advertising, 2015 Oct 01. 44(4), 300-314. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|
| Autor: | Carrillat, François A., Solomon, Paul J., d'Astous, Alain |
|---|---|
| Zdroj: | Journal of Advertising, 2015 Oct 01. 44(4), 300-314. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|