Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action
| Autor: | Hu, Yu (Jeffrey), Shin, Jiwoong, Tang, Zhulei |
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| Zdroj: | Management Science, 2016 Jul 01. 62(7), 2022-2038. |
| Databáze: | JSTOR Journals |
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